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  • Writer's pictureMichel Braunstein

Epson Red Sea Live Broadcasts at the Photokina 2010 Fair

Updated: Feb 7, 2022

On September 21-23, during the Photokina 2010 Fair, Epson Red Sea carried out live underwater broadcasts in full HD from bottom of the Red Sea in Eilat, Israel, straight to the Photokina Fair in Cologne, Germany. It was a very complicated project to establish, requiring a team of more than 30 experts, the most innovative technology and many months of preparations, but when the first live broadcast was finally presented on a huge screen at the fair, all of that didn’t seem to matter any longer. Epson Red Sea, following the initiation and vision of producer David Pilosof, has managed to put on one of the most unforgettable shows!

Summary of the shows

Created & Produced by: David Pilosof Photokina Presenter: Razi Livnat Photokina German Translator: Dirk Koenig Assistant Producer & Live Broadcaster: Sharon Rainis Director & Editor: Ram Gil Production Coordinator: Koresh Vahdati Underwater Videographers: Gyula Somogyi, Yonatan Nir and Sasy Horesh Top-land Videographers: Ronny Fogelman, Paula Faiferman and Michel Braunstein Dolphin Reef Diving Instructor: Daniel Watts Underwater Exhibition Artist: Shlomo Cohen Underwater Fashion Model: Yael Rosenberg Eilat Observatory Marine Park Scientific Manager: Aviv Levi Baby-Swim Trainer: Michal Sax “Sharon On Fire” Scene Videographer: Andi Voeltz Underwater Assistant Divers: Guy Jakobi, Ronny Fogelman, Paula Faiferman, Michel Braunstein, Amit Summer Galai, Ariela Kachan, Bar Faran and Shaked Terner Satellite Team: Sharon Sade, Boaz Fremder, Ilya Polonsky and Shahar Graifer for SATLINK Full Face Mask & Technical Advisor: Moshe Gutman (assistant: Liran Ben Anat) Israel Introduction Clip- Aerial Photographer: Itamar Greenberg, Video Clip Editor: Itamar Aloni BS Kinetics Housings Technician: Christian Schlageter Sponsors: EPSON, Israeli Ministry of Tourism, Israeli Ministry of Culture & Sports, Eilat Municipality, Mares, BS Kinetics, Light & Motion, Israel Nature & Parks Authority, Eilat’s Hotels Association, Isrotel, Israir, Isrotel Manta Diving Center, Deep-Siam Diving Center, Eilat’s Dolphin Reef, Eilat’s Underwater Observatory Marine Park, MC1, Idive Magazine and Jugend Bros’ 2000

Sharon on Fire

Underwater Photo Equipment

Underwater Art Exhibition – Shlomo Cohen

Underwater Fashion Photography

Eilat Dolphin Reef

Seahorses to Open Sea 


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